![]() ![]() The pitch for Game Pass, passionately spearheaded by Xbox boss Phil Spencer, was met with resistance, as publishers expressed concern about devaluing their own products for Microsoft’s potential gain. Microsoft, seeing the success of other media streaming services like Netflix and Spotify, pivoted toward a subscription model, and thus Game Pass as we know it was born. The project was known internally as Arches, though the concept would never make it to market in that form. Microsoft originally envisioned Xbox Game Pass as a rental service.
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